The process that we put into Social Media Marketing is pretty simple from a user standpoint. There is no better way to communicate & engage with your current & perspective customers than with a strong social media presence. Building a brand awareness that is so important in this pandemic Social Media grants you the ability to interact every single day…
There are many businesses that exist on social media but have a hard time keeping up but also uncertain what to publish. And so, the competition is quite stiff; if you want to have a piece of the pie, you have to make sure to get your social media marketing strategies down pat. How do you do that? That’s what…
Social networks are now part of the awareness, consideration and purchase stages of the customer journey. Visiting Amazon to read reviews is part of the customer journey for 52 percent of U.S. consumers. However, Deloitte’s report into U.S. consumer holiday spending trends finds that one in four consumers will look to these various networks for advice on what gifts to…
Already 1996 Bill Gates wrote about this even more present today it is harder and harder to get your message out on Social Media and the quality of the content needs constantly increase. In January 1996, Bill Gates wrote the following essay titled “Content is King”, which was published on the Microsoft website. “Content is where I expect much of…
What is a hashtag? A hashtag is a keyword or phrase preceded by the hash symbol (#), written within a post or comment to highlight it and facilitate a search for it. It is important to include hash marks in your post especially on Instagram; it can be indexed by the social network so that it can be discoverable to…
As of 2019, there were 3.48 billion people using social media, according to We Are Social. Google dominates the most-visited-sites rankings but social media sites see a huge share of time spent online by internet users. For marketers, these statistics show that your marketing strategy should include social media marketing. Social media provides too many opportunities to reach consumers that businesses cannot afford to…