What is a hashtag?

A hashtag is a keyword or phrase preceded by the hash symbol (#), written within a post or comment to highlight it and facilitate a search for it.

It is important to include hash marks in your post especially on Instagram; it can be indexed by the social network so that it can be discoverable to everyone, even if they’re not your followers or fans.

For example, if your company has to do with extreme sports you can add the #bucketlist to your Instagram posts to snag those people with a passion for adventure and fun.

Why should you use hashtags?

Thanks to hashtags, your posts aren’t limited to just your followers. By adding one of these bad boys, your content will be accessible to all other users interested in similar topics who search for your hashtag.

Choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers.

Three powerful families of hashtags to use on social media

Content hashtags: If you are totally new to hashtags, first consider using some that directly relate to your product, service, market or area of expertise.

We can call them the ‘content hashtags’ because they relate to the content that your content would be naturally associated with. As you can imagine, they will greatly expose your brand to potential customers on those social media platforms who weren’t previously familiar with your brand.

What are the best hashtag practices for each social media

Instagram

How many hashtags per post: The more hashtags you use, the more engagement you see – up until a certain point. After about 10 hashtags, you risk losing out on some of that engagement. How to find the best hashtags around: Head over to the search box and check what your audience, competitors, and industry leaders are already using. Pay attention to the number of posts, and how many likes the first images received. Where to place them: In order to keep everything organized and neat, it’s best to put your hashtags at the end of your caption preferably separated by either dots or asterisks. If you’re a neat freak, you can also add your hashtags in a comment to your post.

Facebook

Believe it or not, hashtags are not important on Facebook. We recommend limiting the number of hashtags to a minimum. Indeed, concise captions tend to perform better on this platform. Of course, using your ‘brand-specific hashtags’ won’t hurt.

LinkedIn

Same as for Facebook: hashtags can be added, but they don’t really have an effect on your post.

Pinterest

How many hashtags per post: Pinterest themselves recommend you add no more than 20 hashtags per Pin. Where to place them: Hashtags only work within the Pins’ descriptions.

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