Instagram is one of the biggest and busiest social media platforms so it is an unprecedented marketing tool for every business. With over one billion monthly active users worldwide, it is the sixth-most used mobile app.
But it’s not just the massive audience that makes Instagram an ideal marketing platform. The fact that the platform promotes visual marketing s also an important factor. That is why we always say that content is the King and Queen
Because visual content witness better visibility and engagement over time. This is because social media users love to share and engage with visual content.
More than that, the above numbers mean that Instagram has one of the largest engaged audiences as well.
Here is our 3 favorite strategies that can help increase Instagram engagement for your brand.
- Post high-quality content
- Use the right hashtags
- Use Instagram Stories
- Leverage the right filters
- Experiment with posting times
- Vary your geotags
- Conduct giveaway contests
What Is Instagram Engagement?
It’s not about the size of your audience. The degree of their involvement with your brand’s content is what matters most. It’s the measure of their interest and interaction with your photos, videos, and Stories. That’s what counts as marketing success.
Are there any other reasons why brands should obsess over a metric like engagement?
Data like engagement rate comes in handy when you invest in paid campaigns on social media.
Brands with high engagement rates are in a better position to negotiate with influencers and brand ambassadors to advertise for them at lower rates. Likewise, influencers with engaged followers can command higher rates from potential clients.
Since writing comments takes time, you can assume that your commenters are deeply involved with your content.